when a kid from Southern California fell in love with stories.

That passion led me to study English Literature at UCLA, spend time at the University of Cambridge, and eventually build a career helping teams bring ideas to life through technology, entertainment, education, and guest experiences.

Over the past 25+ years, I've helped launch products enjoyed by millions of people around the world, from The Simpsons: Tapped Out and The Sims FreePlay to educational platforms, augmented reality experiences, and connected hospitality systems serving guests across a global cruise fleet.

Along the way, I've learned that great products aren't really about technology. They're about people. Whether leading development teams, collaborating with executives, mentoring future leaders, or supporting students in the classroom, I've always been most interested in helping people connect with ideas, experiences, and one another.

Today, I continue to build products, experiences, and teams while advising organizations, mentoring emerging talent, and pursuing opportunities where creativity, technology, and leadership intersect.

I often describe my role as a conductor of creative chaos, helping talented people align around a shared vision and transform ambitious ideas into reality.

What I do…

I build products, experiences, and the people behind them.

For more than 25 years, I've helped organizations transform ambitious ideas into successful products and customer experiences across interactive entertainment, hospitality, education, and emerging technologies.

From mobile games enjoyed by millions of players to connected hospitality platforms serving guests around the world, I specialize in aligning vision, strategy, execution, and people to bring ideas from concept through launch and long-term growth.

Along the way, I've had the privilege of mentoring teams, developing future leaders, and helping individuals reach their full potential both inside and outside the workplace.

Where I’ve built…

Round Rock ISD | Education & Mentorship Consultant | 2023 - Present

Support students and educators through mentorship, classroom leadership, and instructional excellence while applying decades of experience in leadership, communication, and team development.

This chapter of my career reflects a continued passion for helping people grow, whether developing products, building organizations, mentoring professionals, or supporting students as they prepare for future success.

Featured Highlights

• Recognized as Staff Member of the Month and recipient of the Fierce Faculty Award.

• Provided classroom leadership and student support across science, mathematics, world cultures, English language development, and study skills.

• Helped students build confidence, accountability, communication, and critical-thinking skills in structured and inclusive learning environments.

Clune Crew LLC | Strategic Product & Production Advisor | 2025 - Present

Partner with studio leadership on an upcoming action-adventure title, advising on product strategy, production planning, and live-service design.

Support roadmap development, feature prioritization, player engagement, monetization strategy, and go-to-market readiness while helping align creative vision, development execution, and business objectives.

Featured Project | Shadows of Elsewhen Forbidden Alchemy

Genvid Technologies | Director of Production | 2022 - 2023

Led production for The Walking Dead: Last Mile, a groundbreaking interactive entertainment experience that blended live storytelling, audience participation, and streaming technology.

Directed cross-functional teams across Product, Design, Engineering, Narrative, and Operations, contributing to the project's recognition as a 2023 Webby People's Voice Award winner.

Epic Reach LLC | Executive Producer & Experience Leader | 2018 - 2022

Led development and deployment of guest-facing experiences within the Princess MedallionClass ecosystem, helping transform how guests interacted with services across a global cruise fleet.

Partnered with Product, Operations, Technology, Revenue, Marketing, and Executive Leadership teams to create seamless guest journeys spanning mobile, wearable, digital, and physical touchpoints.

Featured Highlights

• Supported the global rollout of Princess Cruises' MedallionClass ecosystem across 13 ships worldwide.

• Delivered connected hospitality experiences supporting more than 60,000 guests each week through integrated mobile, wearable, and onboard platforms.

• Helped redefine the guest journey by connecting reservations, dining, entertainment, navigation, and commerce into a seamless experience.

MIRA Reality | Executive Producer | 2017

Served as production leader for the Games Division of an augmented reality startup developing immersive experiences for emerging headset technologies.

Partnered with founders, engineers, and creative teams to establish production practices, product strategy, and team structure while exploring new applications of spatial computing and wearable technology.

Age of Learning | Executive Producer | 2015 - 2017

Led product development initiatives focused on engagement, accessibility, retention, and learner outcomes across educational technology platforms.

Worked closely with Product, UX, Engineering, and Content teams to bring innovative learning experiences to market.

Featured Project |Adventure Academy

505 Games | Executive Producer / Director of Production | 2012 - 2015

Led production, product strategy, and live operations initiatives across mobile, console, and free-to-play titles.

Managed multidisciplinary teams through concept development, production, launch, and post-launch optimization.

Electronic Arts | Senior Producer | 2005 - 2012

Co-created and helped launch The Simpsons: Tapped Out, growing the title to more than 30 million downloads, generating $250+ million in revenue, and sustaining a successful 12-year live operation.

Oversaw product development, feature planning, content delivery, live operations, and stakeholder alignment across some of EA's most recognized franchises.

Contributed to multiple Apple Editors' Choice titles

Activision Blizzard | Producer | 1996 - 2005

Managed development across console and PC titles spanning licensed entertainment, action, racing, strategy, and original intellectual property.

Collaborated with creative, engineering, marketing, and publishing teams to bring products from concept through launch.

Where I studied…

University of California, Los Angeles (UCLA) | Bachelor of Arts, English Literature

"Every great product tells a story. My journey began by studying the storytellers who shaped the world long before software, mobile devices, and augmented reality existed."

University of Cambridge | International Study Program

Some of the world's greatest stories were born in England. Studying Shakespeare, Art History, and Theater Production at Cambridge offered a front-row seat to the creative traditions that continue to shape how I think about storytelling, design, leadership, and audience engagement today.

Contact …

BryBusto@Gmail.com

It all started when…

What I do…

I build products, experiences, and the people behind them.

Where I’ve built…

Where I studied…

Contact …